I already had a Hisense 55" and decided I wanted to upgrade and get a larger screen. I count myself as being relatively tech savvy and so carried out some research. I''m no gamer but picture quality was very important to me. After reading countless reviews and being unprepared to pay over £1000 I decided on the basis of if it ain''t broke don''t fix it to go with Hisense again. I am not disappointed. My new set is easy to use and was so easy to set up. I like everything about my new tv but if I''m honest I particularly love the way the screen closes down when shutting off just like when they close the curtains at the end of the film in a cinema. At least that''s what used to happen back in the dark ages when I was young.