Bought this 75 inch U7 after reading customer and professional reviews and I am delighted with the TV.Colours are so vivid and upscaling is the best I''ve experienced. Sound is better than most but as I already owned a sound system I get the best of both worlds, plus dolby atmos where applicable.Interface is so easy to navigate and smart software is smooth and fast. Voice services easy to set up and use. I use Alexa.Not the cheapest TV out there but I think I''ve bought the best, also looks nice on the wall, nice and light and straightforward to install and set up.Great for watching movies and sport.